The main goal of keyword research for most of us is finding keywords that will bring in traffic and also won’t be difficult to rank on Google. Depending on your website you may also want to make sure that these keyword are profitable as well. So how do we do that?
First lets take an example niche. Lets say our website is about golf clubs. Now the chances of ever ranking or bringing in traffic for the search term “golf clubs” is a long shot. Not to say its impossible but the top 10 search results will most likely be dominated by big companies like Golfsmith, Amazon ect… It would take a long time to try and outrank this type of competition. So lets start and get some keyword ideas. We’ll load up the search term golf clubs in Keysearch and take a look.
Ok now we have a bunch of keyword suggestions (800 to be exact) that are related to “golf clubs”. What we want to do now is figure out which keywords have a good amount of traffic and are fairly profitable. The we do this is we use the Volume and CPC data provided.
– Search volume shows approximately how many searches Google is getting for that particular keyword each month.
– CPC (cost per click) shows how much advertisers are bidding to get their ad shown on Google when that keyword is searched.
Now CPC is important because it shows that this is a keyword term that is profitable. There are many keywords that get a lot of search traffic but don’t really have much profitability. For example the search term “latest movies” gets searched 201,000 times per month but the CPC is only $0.22. Most likely people searching for “latest movies” aren’t going to buy anything, they are just looking for some information that really doesn’t have much monetary value. This is why we want to find a nice balance between search volume and CPC.
So lets get back to our example “golf clubs”. The first thing I am going to do is filter out keywords with search volume less than 1000 and a CPC less than a $1. This way we only have keywords left that are getting decent traffic and are somewhat profitable. Some niches you may want to aim for different numbers, maybe 5000 search volume or a higher CPC. But lets start here.
Ok after filtering I am left with 207 keyword terms that fit this criteria. Now from here we can just start checking difficulty for these keywords but I like to go 1 step further. Im going to filter out keywords with less than 3 words in the phrase. Why is this? I prefer to target long tail keywords. 1 or 2 word keyword phrases are usually tougher to rank and I feel longer keyword phrases give me a better shot at getting on the first page. Ok now lets take a look.
Ok now you’ll see we have 88 keywords that fit our filters. Great! Now lets check the difficulty. Im going to select all and bulk check these keywords.
Look at that.. tons of greens! Thats what I like to see. So now lets filter 1 more time. And filter out all keywords that have a difficulty score higher than 35. Why 35? Well normally I’d do 40 since anything under 40 is green. I’ve chosen 35 because we have a good amount of green keywords here and I want to target the easiest ones. For other searches in a tougher niche with less green keywords 40 would probably be my number. So I’m going to filter and then sort by the easiest ones.
Ok now we see we have 18 great keywords that should be fairly easy to rank. If you want you can flip through the keyword scores and see the top 10 results to further analyze the competition. But now we have some great ideas for our blog or website!
With Keysearch we can find even more keywords using other suggestion engines like Google suggest, Bing suggest ect… Just follow the same steps and you’ll have loads of easy to rank profitable keywords. Happy keyword hunting!
For more tutorials check out the tutorials page Keysearch Tutorials